Find Your Edge with Wrangler's F/W '12 Collection

Wrangler is one of the biggest denim brands with hundred years of denim heritage. Founded in 1904, Wrangler was originally named Blue Bell, and rooted as a work wear company specializing in Overalls. In 1947, the name Wrangler was born, which means “working cowboy”. Since then, Wrangler has delivered denim innovation and authentic craftsmanship, and stayed true to its devotion to denim history.





Last August 29, I got the chance to watch the Wrangler Roadshow (all thanks to Tina!) where they launched their Fall/Winter 2012 collection with the campaign, "Find Your Edge – Boundless Traveler.” The Boundless Traveler demonstrates a free spirit on the open road who knows no boundaries. It is about exploring, feeling alive, going on adventures, and embracing unlimited possibilities.

Kim Jones, the event host

The Wrangler Fall/Winter 2012 campaign is the story of two people who travel together from morning till night. Fueled by the adrenalin rush of discovery, they are always on the move and eager to explore their next destination with functional yet edgy outfits for every journey.

I was surprised to find out about Wrangler's 7 icons which are the details that make a pair of jeans uniquely Wrangler. These icons have been around since 1947 and include: flat rivets, watch pockets, felled seams, belt loops, "W" stitching, patches and the rope logo. 

the "W" stitching

After the models walked the runway, they were put "on display" for the audience to see the clothes closely. Basically, the models served as living mannequins. Cute idea, right? There were also denim bars situated on either side of the stage showcasing the collection.

Kim Jones getting interviewed after the show

Of course, I had to take some photos with my fellow bloggers!

Charlene Ajose, Gian Tolentino & Dasha Corpuz

Paul Riyadh with Gian

Melai Entuna, Gian Tolentino & Cristina Decena

Melai, me & Tina

I had so much fun at the event and I'm so glad to have met some new people as well. Thanks to Wrangler Philippines! Be sure to check out the Wrangler Fall/Winter 2012 collection at Wrangler boutiques and leading department stores nationwide!